Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Digital Vaccines

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Summary:
Neuromodulation delivers neurocognitive training at a fundamental level to mechanistically shape learning and behavior. Through an innovative science-based platform of immersive Virtual Reality technology delivered via an AI enabled mobile-VR App called "fooya!", it has have been found to translate into sustained diet-lifestyle behavior change leading to habit formation, as measured in multiple blinded randomized controlled clinical trials undertaken by researchers at Johns Hopkins Center for Communication Programs and Carnegie Mellon University. Based on recently published findings, Carnegie Mellon University featured our team's work as the top breakthrough among other advances in Artificial Intelligence and technology. The goal of collaborators on the Digital Vaccine Project is to define a scientific field to protect the health of children, with a quest to eradicate the preventable lifestyle-diet related Diabetes, Cardiovascular Disease, Hypertension and Cancer.

Background/Objectives:
This presentation will share the journey of translating mouse models pertaining to stimulating the reward and self control regions of the brain, to fundamental mechanistic discoveries based on fMRI scans of children to assess the impact of visual and auditory stimulation on the brain, to a prototype of immersive VR that has progressively been shown in multiple published RCTs, to reduce the risk of lifestyle diseases.

Description of the Big Idea/Experience/Innovation and Its Importance to the SBCC Field:
Scalable and evidence based Digital Vaccine technology can build on the philosophy of the SBCC field, to imagine a focus on prevention rather than cure and to aspire to eradicate the preventable lifestyle-diet related global burden of Diabetes, Cardiovascular Disease, Hypertension and Cancer.

Discussion/Implications for the Field:
Our capitalism fueled world ensures that there is very little incentive for innovation to ensure prevention. However, SBCC can rise to the cries of future generations by delivering non-invasive, low risk, scalable, evidence based interventions that are backed by rigorous science and medical outcomes.

Abstract submitted by:
Bhargav Sri Prakash - FriendsLearn
Source
Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: Carnegie Mellon