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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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International Communication - A Reader

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This reader brings together texts in media and communication from traditional and more recent scholarship. Readings are drawn from an international range of scholars and organised to reflect the growing internationalisation of the field, with sections covering aspects of global communication. In addition to the academic readings, policy documents are included to demonstrate the development of the political, economic, and technological infrastructure that underpins the global system of media and communication.


Contents include the following:

Part 1: Infrastructure for International Communication

  • Satellites and Global Communication - Joseph Pelton
  • The Global Network Society - Manuel Castells
  •  Impact of WTO on Global Communication - Eli Noam
  • Global Media Policy - Marc Raboy 

 

Part 2: Theoretical Terrains

  • Media and Modernization - Daniel Lerner
  • Communication and Post-Colonialism - Raka Shome & Radha Hegde
  • Development Communication - Srinivas Melkote
  • Communication and Digital Capitalism - Dan Schiller

 

Part 3: Global Media Systems

  • Media Imperialism - Oliver Boyd-Barrett
  • Homogenizing Media Cultures? - Daniel Hallin & Poulo Mancini
  • The Global Media System - Robert McChesney
  • Contra-flow in Global Media - Daya Thussu
  • Anglo-American Media in Decline? - Jeremy Tunstall

 

Part 4: Dominant and Alternative Discourses

  • Cultural Imperialism - Herbert Schiller
  • Communication and Cultural Proximity - Joseph Straubhaar
  • The Islamic Internet - Lina Khatib
  • Alternative Media - John Downing

 

Part 5: Communication and Power

  • Global Communication as Ideology - Armand Mattelart
  • Communication as Propaganda - Harold Lasswell
  • Soft Power - Joseph Nye
  • Media and Sovereignty - Monroe Price

 

Part 6: Cultures of Global Communication

  • Global Media Consumption - Elihu Katz & Tamar Leibes
  • Disjunctures of Global Culture - Arjun Appadurai
  • Cultures of Diasporic Media - Karim H. Karim
  • Decentred Globalization - Kochi Iwabuchi
  • Hybridity and Globalization - Marwan Kraidy
  • Global Creative Convergence - Mark Deuze
Publication Date
Number of Pages

616

Source

Email from Daya Thussu to The Communication Initiative on August 21 2009.

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