Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Implementing the Reaching Every District Approach: A Guide for District Health Management Teams

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The purpose of this guide is to give health programme managers (governmental and non-governmental), supervisors, and health workers practical information about the Reaching Every District (RED) approach. Developed by the World Health Organization (WHO) and its partners in 2002 to improve and sustain high levels of routine immunisation, RED consists of:

  1. Planning and Management of Resources
  2. Reaching Target Populations
  3. Linking Services with Communities
  4. Supportive Supervision
  5. Monitoring for Action

 

 

Prepared by the WHO Africa Regional Office (ARO) in collaboration with the United Nations Children's Fund (UNICEF) and the United States Agency for International Development (USAID)'s IMMUNIZATIONbasics Project, this guide provides a framework for planning, managing, and reaching all women and children with life-saving vaccination services. It also explores use of immunisation and the RED approach as a platform for the delivery of other essential primary health care (PHC) services.

 

This August 2008 revised version describes the RED approach, its five components, and the operational issues that must be addressed if RED is to succeed. Each chapter includes references and links to resource materials and other tools that may be of interest to those who are planning training sessions and preparing other materials for RED implementation. This edition of the Guide also includes two new chapters, the first focusing on monitoring and evaluating RED and the second on adapting the Guide to meet country needs. Annexes to the Guide include: sample tools for microplanning and charting immunisation coverage and drop-outs; a new RED Monitoring Tool for use by health facilities, district health teams, and national programme managers; a generic supportive supervision form; an analysis of access and drop-outs; and a quick reference handout on the five RED components.

 

The Guide incorporates "best practices" and "lessons learned" during implementation of the RED approach in different African countries. The Guide is intended for adaptation and use by national immunisation programmes, as one of several resources that can be used to introduce district health teams and immunisation partners to the RED approach. Once adapted, it can also be used by district health teams and health workers as a quick reference to the five RED components and core monitoring indicators. Another use for the Guide may be in explaining RED to local officials and other potential supporters of immunisation and PHC services.

Publication Date
Languages

English and Portuguese

Number of Pages
87 (English); 96 (Portuguese)
Source
Immunization Basics' Immunization SnapShots, Issue 9 June 2009: "Working with Communities to Strengthen Immunization", page 4; and email from Michael Favin to The Communication Initiative on February 23 2015.
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Polio - reaching every district