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Impact Data - Nashe Maalo Children's TV Programme
Date
Methodologies
Researchers interviewed 240 Ethnic Albanian, Macedonian, Roma, and Turkish children at 8 schools in the Skopje region (60 10-year-olds) prior to and after viewing the series' eight episodes. Within each ethnic group, a roughly equal number of boys and girls participated.
Attitudes
When asked to describe members of the Albanian, Macedonian, Roma, and Turkish ethnic groups prior to viewing, many children demonstrated negative, stereotyped perceptions. For example, prior to viewing, the majority (67%) of children indicated a reluctance to invite children from other ethnic groups into their homes. After viewing, ethnic Macedonian children expressed an increased willingness to invite others into their homes, namely, Albanians (30% vs. 58%), Turks (38% vs. 60%), and Roma (32% vs. 58%).
There was, more generally, an increase in positive descriptions of individuals from each ethnic group by all children interviewed (figures represent pre- and post-viewing percentages): Macedonians: 50% vs. 55%; Albanians: 25% vs. 45%; Turks: 45% vs. 52%; and Roma: 22% vs. 30%. (As an aside, while only 40% provided positive descriptions of the picture representing their own ethnic group, the majority of Roma children offered positive descriptions of Macedonians. Such findings are suggestive of the potency of the dominant (Macedonian) culture).
There was, more generally, an increase in positive descriptions of individuals from each ethnic group by all children interviewed (figures represent pre- and post-viewing percentages): Macedonians: 50% vs. 55%; Albanians: 25% vs. 45%; Turks: 45% vs. 52%; and Roma: 22% vs. 30%. (As an aside, while only 40% provided positive descriptions of the picture representing their own ethnic group, the majority of Roma children offered positive descriptions of Macedonians. Such findings are suggestive of the potency of the dominant (Macedonian) culture).
Access
Nashe Maalo is regularly watched by 75% of the children from the 4 ethnic groups in its target age range (8-12 year olds) and is rerun repeatedly by popular demand.
Source
Mirjana Najchevska & Charlotte Cole (2000) Lessons from Nashe Maalo. A Research Report on What Ethnic Albanian, Macedonian, Roma, and Turkish Youth Learned from Watching Nashe Maalo. Common Ground Productions, Search for Common Ground in Macedonia, Sesame Workshop, University of Skopje.
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