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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Impact Data - Ke Wang (Aspirations) - China

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Methodologies
  • Content analysis of episodes
  • Review of over 70 articles on "Ke Wang" published between October 1990 and July 1991 in Chinese newspapers and magazines and in the Chinese ethnic press in the United States (US)
  • Personal interviews with officials of Chinese television stations in New York (who planned to broadcast "Ke Wang" in the US for expatriates
  • Personal interviews with about 60 Chinese students in the US, who either watched "Ke Wang" when it was broadcast in China or in the US on videotape
Knowledge Shifts
Viewers reported that they had learned from Ke Wang about how to boost family harmony and unity.
Other Impacts
  • Audience ratings as high as 98% were reported
  • Over 3,000 viewer's letters were received by BTAC in the first two weeks of "Ke Wang"'s broadcast
  • Many newspapers began new columns on "Ke Wan"g, such as the Beijing Youth Press column, "What I have learned from Liu Huifang"
Source
"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.