GIMME6

The television series, which aired in eight episodes, featured six kids who must learn to trust each other and develop a spirit of teamwork in a situation of adversity. In discovering an old, possibly haunted theatre in London, they learned to work together to solve a mystery against the wishes of someone who was trying to stop them. The characters were designed to encourage a positive self-image while breaking down negative stereotypes. Filming took place at 75 locations throughout the UK and involved 250 cast and crew.

In addition, a public education and outreach initiative was carried out in all countries around the world connected to the broadcast. Specifically, small, localised events were planned to generate media and public interest; educational outreach efforts were conducted in primary schools in the communities; promotional items were distributed; and one-on-one media briefings/episode preview meetings were conducted. An advertising campaign featured radio advertisements, TV teaser spots, and print and outdoor advertisements. Finally, the GIMME6 site was launched -- and is still in operation -- to draw children to the television show and to complement the show's effort to raise issues of global concern. While designed primarily for children, one page on the site provides links to parents' and teachers' educational guides that accompany each episode.

Children, Conflict.

GCP is an arm of Search for Common Ground (SFCG), a conflict prevention and conflict resolution NGO that works to transform conflict into cooperative action.