Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Generations – Bridging the Communication Gap

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University of Natal, Culture, Communication and Media Studies

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From the Abstract:


"This paper serves as a follow-up study from research conducted among secondary school pupils from the Reservoir Hills, Durban district on the loveLife campaign and the necessity of interactive, peer-group education. This study is based on the responses received from the parents interviewed in the primary investigation. The high-school students who were initially the focus of the study appeared to be more receptive to the idea of sex education than were their parents. Many of the comments in the first study received from the parents and the students about their own parents, were rather negative and in need of further exploration. Using a qualitative analysis, this study aims to investigate the roots of parents' reluctance to speak about sex to their children and demonstrates that parents need just as much tutoring in sexual communication as did their children. The possibilities of using a local soap/drama series to highlight these issues are explored by investigating the advantages of using drama as a communication strategy."

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