Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Foundation for Children and Adolescents (FUNAC) - Brazil

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This programme, which aims to improve the self-esteem of black children, encourages individual and social behavioural change. Since 1996, FUNAC has targeted black children 0-6 years of age in the municipalities of Alcantara and Viana, State of Maranhao. The project seeks to reduce feelings of racial inferiority, racial preferences, use of racial slurs, and reproduction of negative values at the family and community levels.
Communication Strategies
The project uses three strategies: Training in the culture, entertainment activities, and identity of black children; implementation of educational and informational activities about black children's development; and training in the dissemination of "brinqueidotecas" (festivals) and operation of community radio.

More specifically, the mobile brinqueidotecas are organised around two themes: House of Happiness and Beauty of Black Children. Through the use of entertainment activities, these brinqueidotecas explore factors such as self-esteem, creativity, humor, autonomy, and ethnic-racial identity. Activities promote reinforcement of black identity through cultural values, cultural symbols, food habits, health habits, music, dance, theatre, aesthetics, spirituality, and language, all of which are common to the black community.

The project works with existing community radio stations, or helps to establish them, to disseminate and information about child development, resiliency, ethnic and racial identity of black families, history and reality of blacks, and black culture. Audience groups are encouraged to listen to programmes that have been produced at the national or local level for black communities. FUNAC promotes brinqueidotecas through community radios to encourage participation of black families. In addition, families are encouraged to start alternative projects such as production of black dolls.
Development Issues
Children, Youth, Cultural Identity.
Key Points
Between 1996 and 2000 the project reached 8,640 children. One hundred twelve families participated in the brinqueidotecas; 49 adolescents and 20 mothers were trained to act as facilitators. Evaluation methods were primarily qualitative: a participatory approach was used during and after sessions.

These results suggest that the programme has met its goal of empowering children, adolescents, and families to express solidarity, cooperation, and respect for the cultural, religious, health, and identity issues of blacks. The community has become an active participant in the production of community radio programmes, and alternative projects such as the making of black dolls are continuing. At the quantitative level, 54.08% of 129 children reached between December 1999 and March 2000 showed an increase in their levels of positive self-esteem.
Sources

"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obreg

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Mr(rs) webmaster:
The new adress of FUNAC for more contact is:
Fundação da Criança e do Adolescente - FUNAC
Av. Senador Vitorino Freire, s/n - Praia da Madre de Deus
São Luis - Maranhão - Brasil
Tel./FAX: 55-98-2326484
presidencia@funac.ma.gov.br
claudettribeiro@funac.ma.gov.br

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Dear webmaster, please update this page deleting the e-mail adress: claudettribeiro@funac.ma.gov.br, because the Mrs. Claudett is not more the Presidet of the FUNAC, now the Presidente is the Drª Eudinéia Cutrim

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Dear Webmaster,
Please update this page, deleting the e-mail adress: claudettribeiro@funac.ma.gov.br, because the Mrs. Claudett is not more the Presidente of FUNAC. Now the President is the Dr.ª Eudinéia Cutrim.
Sincerily

Fernando de Sousa
Chief of Hard&Software of FUNAC

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Dear Webmaster,
Please update this page where talk about FUNAC, deleting the e-mail adress: claudettribeiro@funac.ma.gov.br, because the Mrs.Claudett is not more the Presidet of FUNAC. Now the actual Presidente is Drª Eudinéia Cutrim.

Sincerily

Fernando de Sousa
Chief of Hard&Software Systems of FUNAC
fernando@funac.ma.gov.br