Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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FotoPelaPaz Youth Media Project

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In summer 2010, 15 students from the New School's Graduate Program in International Affairs (GPIA), located in New York, the United States, travelled to Rio de Janeiro, Brazil, to work on various media and human rights projects in favela communities around the city. One of them is the FotoPelaPaz Youth Media Project, which used photography as a tool in Complexo da Maré and sound exploration as a tool in Nova Holanda, one of the 17 communities that together comprise the favela of Complexo da Maré, to introduce human rights and child rights themes to the participants. The project sought to give the children and youth a new way of voicing their opinion and show a different image of their lives and their communities than the image often portrayed my mainstream media in Brazil.
Communication Strategies

In Nova Holanda, four GPIA students and Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) students collaborated with a local non-governmental organisation (NGO), Luta Pela Paz, to create an 8-week photography project with 12 participants between the ages of 12 to 16. Participants learned basic photography skills and then focused on how young people can use a camera as a powerful tool for self-representation and social change. Participants explored their own community and surroundings through the lens of a camera and gained skills (from basic skills such as focusing and zooming to more advanced camera skills). Further, the participants took part in a process of self-reflection in which they had the opportunity to present their photographs to the group, explain their meaning and importance, and share their favorite photographs with their community, their country, and the world through posting their original photographs online.

Two websites were built - one to demonstrate the process of the 2-month course (click here to access it) and one to showcase the photographs taken by the participating children and youth during the course (click here). These websites include more information on the project, profiles of participants, an introductory video to the project, and description of the community, as well as a portfolio of photos for each participant.

Development Issues

Children, Youth, Rights.

Key Points

Complexo da Mare has a population of 125,000 people, which is divided by 2 rival drug factions, and movement between rival territories is limited for local inhabitants. Historically, favelas in Rio de Janeiro, according to organisers, "have been notable for the almost complete absence of the state characterized by little infrastructure, few public services and almost no political representation. This state neglect has been compounded by the stigmatization of the favela population in the Brazilian mainstream media..."

According to organisers, youth media "has grown in parallel with new media technologies and youth activism of the past decades and is already recognized as an innovative tool for social justice and human rights by the United Nations and community-based organizations around the world and is becoming an increasingly popular strategy for a diverse range of youth programs....[I]n relation to the youth of Nova Holanda and the Complexo do Mare more generally, a primary focus has been on the power of youth media projects to put the tools of new media in the hands of populations of young people who remain alienated from information and communication technologies in their daily lives and who are consistently misrepresented by the mainstream media whose focus on images and narratives of violence and drug-trafficking serves to create a negative and general stereotype that does not represent the depth and reality of the lives of these youth."

Partners

New School's Graduate Program in International Affairs (GPIA), Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio), Luta Pela Paz.

Teaser Image
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