Child rights action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Film Clips for Character Education

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This United States (US)-based initiative draws on the use of film clips and the language of popular culture in an effort to move character education to new heights of acceptance, adoption, and success. Developed by the non-profit company Film Clips Spirit of America, the project also includes study guides, standards-based cross-curricular applications, teacher training materials, and evidence-based assessments. The Film Clips Project's vision is not to limit the use of film clips to teaching good character, but to encourage and enable teachers to incorporate film clips across the curriculum and throughout the disciplines - with the ultimate goal of mobilising students to engage as active and responsible community members and citizens. Although the initial potential audience is the United States, the vision is for global distribution and availability in most languages.
Communication Strategies

This project uses the medium of popular film within an educational setting to stimulate students' thinking on moral action and character, and to enhance their engagement with classroom curriculum in such areas as science, language arts, social studies, and the arts. Organisers have selected movie clips from major motion pictures for their ability to connect content-area learning with an understanding of the world. They portray relevant themes which have been identified through character education initiatives, and thereby can be used to strengthen the development of character in the instructional setting. The clips provide students with situations that relate to "real life" experiences and draw them into a natural engagement with the subject. For example, the concept of honesty may be illustrated by an excerpt from the movie "Big Fat Liar", and may inspire classroom conversations in response to questions such as: Have you ever been caught lying and not known how to break the pattern? Who could you talk to about this? Organisers state that certain concepts, such "respect", can be abstract; visual illustrations through concrete stories portrayed in popular films can, the organisers hope, "promote global vision mainstreaming and...make the world a better, more knowledgeable planet by communicating in a universal language." They feel that teachers who are open to use of popular culture in the classroom can have greater impact than those who rely solely on didactic teaching from print media or oral delivery of information.

The core Film Clips for Character Education materials can be distributed (for a fee) in any number of ways, from DVDs, to server residences, streaming video, podcasts, etc. Free ancillary materials available on the project website, such as study guides and lesson plans, are designed to enable instructors to effectively use film to help students visually understand abstract concepts such as empathy, forgiveness, kindness, loyalty, bravery, responsibility, citizenship, integrity, good sportsmanship, self-control, respect, tolerance, etc. One series of unit plans developed by a teacher and offered on this website includes suggestions for assessment of learning, movie segments from the Film Clips resources, and a process for developing a service-learning project related to the essential questions identified in the unit. "You are encouraged to use this as a resource in making the connection between high quality instruction and engaging students in our democracy through taking civic action on issue related to what they are learning in school. Critical thinking and problem solving skills would be necessary components of instruction as students weigh multiple options, explore alternative solutions, and determine effective courses of action. In the process, important life skills, communication, and technology skills would be seamlessly interwoven with core academic content as students undergo a rich unit of study that would help them become better citizens for the 21st century."

Development Issues

Children, Youth, Education.

Key Points

Organisers state that "[t]he notion of the entertainment industry working with the education community is unique but the outcome has been quite positive, with the entertainment industry (studios) dropping the costs of licensing to an unprecedented rate of US$1,500 per minute (compared to the normal commercial rate of US$15,000 per minute)."

Partners

Film Clips has been made possible through the support of America's film community, individual donors, corporations, and funding by Safe and Drug Free Schools, 21st Century Community Learning Centers, and State & District Departments of Education.

Sources

Emails from Jill McDonald to The Communication Initiative on July 12 and July 14 2008; and Film Clips website.

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