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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Eni A Wi Fun - Nigeria

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The film Eni a Wi Fun ('To Be Forewarned'), starring the popular Yoruban comedian, Baba Sala, brought to life the importance of family planning, oral rehydration therapy (ORT), and childhood immunisation themes. Completed in 1990,the video integrated these themes within the context of primary health care.
Communication Strategies

The 40-minute film Eni a Wi Fun tells the story of Ayilara, who has many children but finds it difficult to properly feed and clothe them. Ayilara asks his brother, Olabode, to take one of his children; he is refused. Another villager, Daodu Iyanda, believes that if he does not keep his wives pregnant, they will be seduced by other men. Olabode ultimately shows both families the importance of family planning and good health.

Distribution of the video took place through mobile cinema vans which traveled throughout Oyo State as well as in Nigeria's four other Yoruba-speaking states (Ondo, Ogun, Kwara, and Lagos). After viewing the film, more people said they were aware of family planning methods and nearly all knew where to get them.

Development Issues

Child Health, Immunisation and Vaccines, Family Planning.

Partners

Oyo State Ministry of Education and Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP).

Sources

"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project.