Communication Support for Rural Development Campaigns

Thu, 08/30/2001 - 15:19

5 comments

Essential Elements

Formulation of specific objectives aimed at solving a significant problem
Focus on a few critically important messages
Expression of messages in an attention holding way so that audience will remember them
Use of a variety of communication channels to reach audience
Repetition of messages over a sustained period of time
Messages not only inform but also motivate people to take action
The entire process is carefully planned
Each element is tested to make sure that it will produce the desired results before full scale implementation
Systematic monitoring and evaluation
The effort is conducted by a team and administered by a single manager

Source

Guidelines for Planning Communication Support for Rural Development Campaigns. Assifi and French, UNDP Asia, 1986.

Comments

Empathy

Hi, I have been working with groups of people (mainly poor) in Indonesia. herewith my email address: Saleh Abdullah

hi..m really hepld by using ths page...it helps alot in my studies regarding mass communication n journalism..thnx alot:)

we should make the best condition of rural areas and provide all facilities of life