Communication for Another Development

This book argues that in the development process, communication is everything; it is not only fundamental to development initiatives, but it is formative in the value and potential of "listening" rather than "telling". The authors, who are teachers, practitioners, and theorists, argue that the field of communication for development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with case studies in order to give a close look at how development is actually being implemented at ground level, drawing on stories from individual project leaders who have championed communication for development, and using a range of situations to show different possibilities in various contexts.

This book is intended for development practitioners, policy makers, and students.

Contents

Introduction

1. Communication for development: Setting the scene
2. The meaning of Another Development
3. Planners and searchers: Two ways of doing development
4. Why communicators can't communicate
5. Working in the grey zone
6. Early champions: Uncovering principles
7. New activists: Principles that travel
8. The forgotten context
9. Training and negotiating in the grey zone: A collection of touchstones
10. Searching and listening: Good development breeds good communication

Postscript: Cultivating common sense on the farm