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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Cl@se: The Adventure of Knowing

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Cl@se: The Adventure of Knowing (La Aventura del Saber) is a multimedia programme that offers televised educational entertainment 24 hours per day throughout Latin America. Exempt of commercial content, Cl@se is designed to strengthen curricula in secondary and primary schools. Its objective is to offer high-quality resources on screen, as well as support materials, to bolster the education of students between 6 and 18 years of age in Latin America.
Communication Strategies
Cl@se offers students progressive programming that includes themes of science, history, math, foreign languages, and the arts. To carry out this process, Cl@se uses:
  • television - programming is transmitted to private TV satellite carriers and by cable
  • the Internet - click here for the Cl@se website (Spanish only)
  • printed materials - Cl@se provides supplementary material and educational guides for students and teachers.
As suggested by the project's subtitle, "The Adventure of Knowing", the key programme approach is making learning amusing and captivating. The goal is to stimulate creativity in children using a teaching style that is entertaining and energising.

Partnership is a central strategy for increasing students' access to the Cl@se programming and materials. Although Cl@se is a private channel, Cl@se collaborates with government authorities and foundations to facilitate transmission of the service to schools. The Teachers Updating Project (GO ME) of the Fundación Cisneros carries the channel to 137 schools in Argentina, Mexico, Equator, Panama, Colombia, Costa Rica and Venezuela. In Mexico, 30,000 schools have access to the programming thanks to an agreement with the Latin-American Institute for the Educational Communication (ILCE). In Costa Rica, 154 schools receive the signal through a project sponsored by the government and coordinated by the National Center of Teaching (CENADI). 7,500 rural schools in Argentina receive Cl@se through the initiative Schools without Borders of the Office of the Secretary of Communication.
Development Issues
Education, Children, Youth.
Partners

Fundación Cisneros.

Sources

Cl@se website (Spanish only).

Placed on La Iniciativa de Comunicaci