Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Child Sensitivity in Poverty Alleviation Programming: An Analytical Toolkit

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The purpose of this toolkit is to present practical guidance to help project teams ensure that poverty alleviation (PA) programmes such as those addressing food security and hunger, livelihoods, social protection, humanitarian cash/resource transfers are child-sensitive, i.e., maximise benefits for children and eliminate harm to children. This involves using child-sensitive approaches in the design, implementation, monitoring, and/or evaluation phases of PA projects whenever possible.

As explained in the guide, “Historically, poverty alleviation interventions have tended to assess risk, measure impact and provide support at the household (HH) level. These interventions often assume that increasing the incomes and strengthening the livelihood strategies of poor HHs will result in positive impacts for children in those HHs....However, increasing income and assets at the HH level does not always result in positive impacts for children. Some PA interventions can have neutral or unintended negative impacts on children. For example, programmes engaging caregivers may show evidence of effectiveness at the level of the HH, but may be ineffective in contributing to positive changes for the youngest in the house. In the worst-case scenario, such programmes can even put children at greater risk of school-leaving, exploitation or harmful labour.”

Therefore, a child-sensitive approach to PA programming is needed to ensure that PA programmes reach children and truly lead to positive benefits for them, and most importantly, to ensure that PA programmes cause no harm to children. Child-sensitive policies, programmes, and interventions can do so by:

  • Assessing and monitoring both positive and negative impacts for children, disaggregated by the age, gender, and vulnerabilities of the child.
  • Listening to and taking account of the voices and views of children in their planning, design, implementation, and review.

Additional principles of a child-sensitive approach to PA programming:

  • Adopt a flexible and adaptive programme design and implementation to ensure “do no harm” to children.
  • Ensure accountability of project teams to children and caregivers.
  • Take a rights-based approach.
  • Aim for gender-transformative programming
  • Collaborate closely with other sectors (i.e., using an integrated approach) to address all root causes of children’s deprivations (including and beyond poverty).
  • Use innovative and evidence-based approaches to enhance PA interventions (e.g., tackling behavioural barriers to improve children’s well-being by incorporating a social and behaviour change communication (SBCC) component).

The intended audience for this toolkit is child poverty technical advisors/specialists (including those working on food security and livelihoods and social protection). It also includes programme managers, monitoring, evaluation, accountability and learning (MEAL) staff and field-level practitioners involved in the design, implementation, monitoring, and evaluation of child-sensitive PA programmes.

This toolkit presents three primary building blocks for integrating child sensitivity into PA programmes. These building blocks correspond to the typical phases of the project cycle, and therefore build on each other. The sequential structure is intended to help project teams clearly relate which building blocks are most relevant for their projects at any given point in the project cycle and to ensure that the suggested actions add value throughout the life of PA projects. For each suggested action, the guide recommends a series of tools that can be used to undertake that action. It is structured as follows:

Building Block A: Analysis
Analysis Action 1: Identify child deprivations, aspirations, and context
Analysis Action 2: Identify root causes of child deprivations

Building Block B: Design
Design Action 3: Identify potential solutions
Design Action 4: Plan to address risks and question assumptions
Design Action 5: Consolidate child-sensitive design

Building Block C: MEAL
MEAL Action 6: Select indicators
MEAL Action 7: Engage children, their caregivers and the community
MEAL Action 8: Focus on accountability measures
MEAL Action 9: Advance learning on child-sensitive poverty alleviation

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Languages

English

Number of Pages

72

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