Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Child Health - Madagascar

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A community based child health programme which is an intersectoral communication initiative.
Communication Strategies

Communication intervention levels include: Individual - counseling by health workers, teachers, agricultural agents, health friends; Community - counseling and village theatre by religious, youth and women's groups; Mass Media - radio spots, rural radio, rural newspaper (Gazety). Counseling cards promote small "doable" actions.
Development Issues

Health, education, community action, economic development, women, youth, children, rights.
Key Points

Multiple communication channels use the same materials and messages.
Partners



Communication partners include teachers, agricultural development agents, churches, local authorities, PVOs and the media. BASICS is providing support to the process as a partner organisation

Sources

Promotional materials provided to The Communication Initiative by the Madagascar Child Health Community Programme.