Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Broadcasting for Child Survival - Global

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The Association of Broadcasters for Child Survival (ABCS) was formed as a result of a four-day seminar hosted by the Voice of America in Washington, DC, USA in April of 1998. They have designed an international web page to encourage the exchange of ideas and expertise among broadcasters, health communicators, and governmental and non-governmental organisations. Together these groups will develop programming for child health and behavior change interventions.
Communication Strategies

Members of ABCS collaborate on programming, share information, and pool resources. They have created one-minute Public Service Announcements to promote awareness of issues of child survival.
Development Issues

Children, youth, child rights, health.
Key Points

"Although news broadcasts inform much of the world about critical health concerns in times of crisis, child survival programming should be featured mor regularly on local and international broadcasts. News features, redio dramas, call-in programs and public service announcements have proven effective in dissemminating information to parents, health care providers and other care givers. Radio is a highly effective, cost-effiecient medium for transmitting information to populations plagued by high rates of child and infant mortality. With ten radio receivers to every one television set, radio reaches even the most inaccessible areas, in the listeners' languages."
Sources

Letter from the ABCS and Voice of America web site.