Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Advocacy Tool Kit on Pediatric HIV Treatment

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This advocacy tool kit to promote paediatric HIV treatment was developed in partnership with the Organization of African First Ladies against HIV/AIDS (OAFLA) and the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) to guide African First Ladies in their advocacy efforts in country and within the region.

OAFLA was founded by 37 African First Ladies in 2002 as a collective voice for Africa’s most vulnerable people: women and children infected and affected by HIV and AIDS. As explained in the guide, “AFLA works to enable African First Ladies to advocate for effective policies and strategies toward ending the AIDS epidemic as a public health threat, reducing maternal and child mortality, and empowering women and children through strategic partnerships in the spirit of solidarity. OAFLA’s mission is to cultivate the exchange of experiences among African First Ladies and increase the capacity of First Ladies and other women leaders to advocate for effective solutions to respond to the AIDS epidemic, as well as fight against HIV/AIDS-related stigma and discrimination.”

The toolkit offers the First Ladies Offices statistics, key facts, and key messages that they can use to take action around paediatric HIV treatment through education campaigns, policy reform, and awareness-raising events. It also offers guidance on how best to go about raising awareness and advocating around the issue.

The toolkit is divided into the following sections:

  • Introduction - introduces the Organization of African First Ladies against HIV/AIDS and the Elizabeth Glaser Pediatric AIDS Foundation.
  • Understanding Pediatric HIV Treatment - looks at the key issues that need to be addressed related to paediatric HIV treatment, which includes prevention of mother-to-child transmission of HIV (PMTCT), early infant diagnosis and linkage to care, pediatric formulations for antiretrovirials (ARVs), and stigma and discrimination. It offers key facts and key messages around each of these issues.
  • Action Needed by First Ladies to Address Pediatric HIV Treatment - this section identifies three broad areas that need action by African First Ladies to drive the biggest change in the reduction of the paediatrics HIV treatment gap. These include raising awareness, mobilising resources, and influencing policymakers and agenda setters.
  • Tools for Engagement - includes proposed steps for First Ladies and their staff members to take actions forward and further paediatric HIV treatment efforts in country. The following activities are discussed as opportunities for engagement and awareness raising: engagement with diverse leaders; using sports and culture/arts/music events, as well as community events (a section is dedicated to each of these); engaging the media; participating in issue-specific campaigns; and raising funding and resources for paediatric treatment.

Publication Date
Languages

English, French, and Portuguese

Number of Pages

20