Children
Child rights action with informed and engaged societies
Children
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Abracadabra Contest - Romania

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The Global Movement for Children (GMFC), in collaboration with the private Romanian television station PRO TV, organised a contest called "The Best Interview" to draw children's attention to their rights. Children were invited to participate in the December, 2000 contest on the show Abracadabra.
Communication Strategies
In order to participate in the contest, children were asked to interview local officials, teachers, and doctors on rights-related issues. They were then instructed to send the videotape of their interview to Bucharest to enter the contest. PRO TV informed children about the contest through UNICEF cartoons on the theme of children's rights, which they presented for two months.
Development Issues
Children, Rights.
Key Points
This contest was initiated on the occasion of the International Children's Day of Broadcasting.

Due to the TV station's financial problems, Abracadabra was discontinued before a prize could be offered.

GMFC is a collection of people and organisations around the world dedicated to promoting the rights of children. The movement seeks to foster participation, action, and accountability in this area.
Partners

PRO TV, UNICEF.

Sources

Letter sent from Codruta Hedesiu to The Communication Initiative on March 18, 2002; and The GMFC site.