2015: Where Will We Be?

An interactive website has been set up to increase access to, and sharing of, information about issues at stake in the campaign. The strategy involves using the internet to offer factual information, such as background details on (and a calendar of events related to) the MDGs. In addition, viewpoints from leading figures and journalists and guides to the key players in development and development terminology are offered. Other tools are meant to enable visitors to share and compare their perspectives with those of BBC users around the world; these tools include interactive forums that provide opportunities to contribute opinions to topical debates, audio-visual stories, an e-survey in 6 languages, a quiz, and radio programmes in 7 languages. In all of these media, words, images, and sound are meant to incorporate the visitor/viewer into these debates, making the issues more "real". Phone-ins constitute another example of an ICT-based strategies for involving global citizens in the MDGs.

BBC World TV is offering two programmes in association with the "2015: Where Will We Be?" campaign:

1. The 2015 Debate - a series of debates looking at whether or not the world is on course to reach its goal of reducing poverty by 2015
2. Africa 2015: We Are the Drums - a documentary looking at the role musicians are playing in Africa to raise awareness around poverty and HIV/AIDS.

Radio is also being used as a tool, utilising both traditional airwave radio and the newer online internet radio formats:

1. Programmes in Chinese, English, French, Portuguese, Spanish, and Vietnamese
2. Africa Live! - a weekly interactive debate on air and on the internet which allows listeners to take part in live discussions on development issues concerning Africa and Africans today.

Face-to-face encounters are also intended to provide MDG-related learning and strategising opportunities; ICTs are often used to include those not able to be physically present. In-country events and drama are designed to bring diverse communities together to explore issues surrounding the goals, hopefully enabling the audience to hold their leaders accountable. For example, in September 2005 a BBC World Debate, "Who Has the Power?, was held at the time of the UN Summit in New York. The programme brought together a panel of key players in New York and New Delhi. BBC Presenter Stephen Sackur and guests explored the challenges of meeting the MDGs and engaged in debate around the question: who are the individuals and institutions with the power and responsibility to deliver the Goals by 2015? The programme also incorporated a studio audience of 30 young people from around the world.

Poverty, Hunger, Education, Gender Equality, Maternal and Child Health, HIV/AIDS and Malaria, Environment, and Partnership.

Using the media/communication strategies described above, BBC World Service hopes to reach an audience of over 150 million people; BBC World TV has an audience of nearly 225 million homes in over 200 countries and territories worldwide.