Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Targeting Preschool Children to Promote Cardiovascular Health: Cluster Randomized Trial

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Affiliation

Fundación Cardioinfantil Instituto de Cardiologia (Céspedes, Briceño, Leal, Dennis); Mount Sinai School of Medicine (Farkouh, Vedanthan, Boffetta, Hunn, Fuster); Peter Munk Cardiac Centre and Li Ka Shing Knowledge Institute, University of Toronto (Farkouh); Sesame Workshop (Baxter); George Institute, University of Sydney, Australia (Woodward); Centro Nacional de Investigaciones Cardiovasculares (CNIC) (Fuster)

Date
Summary

"School programs can be effective in modifying knowledge, attitudes, and habits relevant to long-term risk of chronic diseases associated with sedentary lifestyles."

Noting that negative health behaviours initiated in childhood may persist through adulthood, leading to risk factors of cardiovascular disease (CVD) and other chronic diseases, particularly in low- and middle-income countries, researchers developed a long-term paedagogic and communication research programme aimed at developing and evaluating effective strategies for modifying the knowledge, attitudes, and habits of preschool children and other stakeholders in Colombia.

The researchers conducted a cluster, randomised controlled trial in 14 preschool facilities in Usaquén (Bogotá, Colombia) between May and November 2009. Usaquén represents the different socioeconomic status levels seen in Colombia and includes an underprivileged community with a high migration rate. Based on social cognitive theory and the transtheoretical model in health promotion, the intervention sought to teach preschool children key messages on the importance of healthy eating and living an active lifestyle in 3 integrated areas: body and heart, nutrition, and physical activity. Children (3 to 5 years of age) in the intervention group were provided classroom educational and playful activities during 5 months, which included: Sesame Workshop Healthy Habits storybooks, posters, videos, games, and songs (1 hour daily); a "Healthy family day" workshop (1 hour); and weekly health notes. Parents participated in 3 workshops and received weekly notes containing positive health messages about nutrition and active lifestyles to share with their children. Teachers also participated in 3 centralised training sessions, plus personalised working sessions with a research supervisor (2 hours every 15 days), and received a teacher's guide. Meanwhile, the control preschool facilities continued with their usual preschool curriculum. As part of a requirement of a local institutional review board, these preschool facilities were provided with a similar intervention of 8 months after the initial 5-month study ended.

A total of 1,216 children, 928 parents, and 120 teachers participated. A structured survey was used at baseline, at the end of the study, and 12 months later. Children in the intervention group showed a 10.9% increase in tests of knowledge, behaviours, and attitudes around healthy eating and living (compared to a 5.3% increase in the control group). With regard to parents, the results paralleled those of children - with gains in the intervention group of 8.9% versus only 3.1% in the control group. Among teachers, the results were 9.4% and 2.5%, respectively. One year after the intervention, children in the intervention group still showed a significant increase in weighted score.

The researchers note that "[t]he effectiveness of the intervention was related to the active participation of the entire educational community, who, motivated by a desire to improve health of preschool children, were a positive influence on their eating and physical activity habits." They conclude that "[p]reschool programs are feasible, as they reach virtually all children at a relatively low cost with existing infrastructure."

Source

Email from Jorge Baxter to The Communication Initiative on January 7 2013. The American Journal of Medicine, Volume 126, Issue 1, January 2013, Pages 27-35. Image credit: Sesame Workshop