Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Interaction-oriented Early Intervention in Ethiopia The MISC Approach. Infants and Young Children

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Klein, P.S. & Rye, H. (2004). Interaction-oriented Early Intervention in Ethiopia The MISC Approach. Infants and Young Children, 17(4):340-354

Abstract

Basic principles of developmentally appropriate parental behavior in Western cultures were integrated within the framework of indigenous practices of childrearing in Ethiopia as part of the interaction-oriented early intervention project in Addis Ababa. The Mediational Intervention for Sensitizing Caregivers (MISC) was chosen to improve the quality of adult-child interactions and consequently, to promote children's learning potential. Families with infants and very young children living in 2 of the poorest communities in Addis Ababa participated in the study and were randomly assigned to the intervention and comparison groups. The indigenous childrearing practices and philosophies of parents, their needs and expectations from their children, and children's language, motor, and socioemotional development were examined. Parent-child interactions were videotaped and analyzed. These measures served as the basis for the intervention in each family. One year following the intervention, mothers in the intervention group were more sensitive, responsive, and optimistic about their potential to affect their child's development than were the mothers in the comparison group. Parent-child interactions included less harsh commands and fewer orders. Six years following the intervention, significant changes were still noted in the quality of adult-child interactions and in developmental measures of the children. The findings confirmed that an increase in age-appropriate, sensitive and affective interactions had positive effects on children's cognitive and socioemotional development.