Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Not Without Norms Change: Cross-national Findings on the Role and Importance of Norms Controlling Girls' Sexuality in Supporting the Practice of Child Early and Forced Marriage

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Abstract summarising a Preformed Panel Session at the 2022 International SBCC Summit in Morocco: 

"This panel brings together researchers, practitioners, and funders to a) reflect on the gender norms that regulate or control girls' sexuality and their role in reinforcing the practice of child early and forced marriage (CEFM) and b) determine how we can attend to these norms as part of both systematic- and SBCC-based efforts to address CEFM. This session will allow conference-goers to engage with research conducted in three different high - CEFM communities in India, Bangladesh, and Honduras. We suggest that restrictive gender norms around girls' sexuality span all three contexts and jeopardize interventions to address child marriage. In India, we explore how increases in support for educational attainment among girls, often cited as a critical approach to preventing CEFM, can be instrumentalized to make girls more eligible for early and forced marriages. Similarly, in Bangladesh, we present how the restrictive norms that continue to surround girls, even as their educational attainment increases, can put them at heightened risk for CEFM as they push against boundaries erected to control their sexuality. Finally, in Honduras, we present the concept of 'marianista' gender norms and illustrate how the inflexibility of these norms, which expect girls' passivity, supervision, and regulation, serve to push many adolescents toward early marriages. We conclude that SBCC approaches must reflect an understanding of the specific norms surrounding the behaviors targeted and be designed to address them through multi level approaches. SBCC strategies that attempt to address CEFM without an understanding of these norms will be less impactful."

Source

Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: UNICEF