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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Swapner Shuru - Bangladesh

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Swapner Shuru ('The Dream Begins'), a film that aimed to provide motivational information on family planning and child survival, was officially launched in February, 1991 by the Information, Education and Motivation (IEM) Unit of the Directorate of Family Planning and the Expanded Program on Immunization in Dhaka. This two-part film touches on the issues of family planning, immunization, birth spacing, and son preference by means of traditional entertainment such as music, dance, and folk theater.
Communication Strategies

2 22-minute episodes of Swapner Shuru were distributed through two main formats: 16mm film and VHS video; they were also available in 35mm for cinemas and U-matic for broadcast. The film was used by a range of agencies; in addition, dozens of mobile units with projection facilities and training institutions across the country were using the film.

Development Issues

Family Planning, Child Health.

Partners

Information, Education and Motivation (IEM) Unit of the Directorate of Family Planning, Expanded Program on Immunization in Dhaka, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP), and John Snow, Inc.

Sources

The Use of Mainstream Media to Encourage Social Responsibility: The International Experience - The Henry J. Kaiser Family Foundation - Prepared by: Jennifer Daves and Liza Nickerson - The Media Project