Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Social Circus and Inclusive Playground - Circo Cuenca - Ecuador

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Social circus training and an inclusive park for children of all abilities were the result of collaboration among the government of Ecuador and municipalities, circus arts teachers, and social workers in the city of Cuenca, province of Azuay, Ecuador. Developing performance and communication skills through the training of Canadian Cirque de Soleil's international social circus project, children rallied the community to support a park playground facility for children with limited or different abilities.

Communication Strategies

Social circus is a social intervention approach based on the circus arts. In this approach, the primary goal is not to learn the circus arts, but rather "to assist with participants’ personal and social development by nurturing their self-esteem and trust in others, as well as by helping them to acquire social skills, become active citizens, express their creativity and realise their potential." The social circus project organises in a locality, works with children and young people, and then moves on to a different location, bringing with it young performers from various countries to help in training and organising for a community circus that also involves local youth, including young musicians.

 

This collaborative effort in Cuenca brought together young people to learn the values of solidarity, self-esteem, pride of ownership, and achieving goals as tools for life. Under the auspices of the project, children received psycho-social support and were trained in values of self-esteem, safety, and teamwork.

 

One communication technique used is the Roda, or the Circle, referring to the scheduled hour in which students and leaders of the social circus gather for a discussion on the status, successes, and problems of the circus, reflecting the right for everyone to speak, disagree, express opinions, and make contributions. The Circle's dialogue is essential to the Social Circus' paedagogical method, as it contributes to the composition of a liberal, critical, and democratic education.

 

The playground that was built as a result of interest in circus arts is designed as a model of equipment created for children of various abilities to play together in safety. (See video in Spanish below to observe the inauguration of the park.) Communication with families takes place through a Facebook page. It includes promotion of ongoing training for children 3 circus disciplines - juggling, aerial silk (acrobats on suspended fabric), and trapeze.

Development Issues

Children

Key Points

In 2000, Cirque du Soleil, in association with circus schools and other interested partners, set up an international training programme aimed at developing the teaching skills of social circus instructors and community workers.

 

More than 19,000 children and young people worldwide of low resources that live on the streets or live with the risk of becoming homeless have been involved in this project of Cirque du Soleil.

 

Partners

Cirque du Soleil, Governments of: Ecuador, the Province of Azuay, and the City of Cuenca

Sources