Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Revolutionary Optimists

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The Revolutionary Optimists is a multi-platform advocacy campaign mobilising children in Kolkata, India, to go door-to-door with home-made megaphones, mobile phone technology, and global positioning system (GPS) maps. They encourage neighbours to participate in polio vaccination programmes and track and collect data around health issues that impact them - water, sanitation, and infectious diseases.

Communication Strategies

The Revolutionary Optimists is captured by a documentary that was released in 2013. Filmed over the course of several years (beginning in 2008), The Revolutionary Optimists follows social entrepreneur Amlan Ganguly, who uses popular media to engage and educate children in an interactive, problem-posing approach, and "the Daredevils", a group of youth in one of Kolkata's squatters colonies - a place that cannot even be found on the map. The Daredevils undertook to make their own map of their colony and have been tracking and collecting data around health issues that impact them: water, sanitation, and infectious diseases. One storyline: "By mapping their un-mapped community and collecting data about the problems that they face, [11-year-old] Salim and his fellow child activists hope to convince the government to give them a water tap" As documented in the film, the Daredevils have turned a trash dump into a soccer field, lobbied for electricity, and decreased diarrhoea and malaria rates in their neighbourhood.

Map Your World adds technology to this equation. Using cell phones, the Daredevils can upload data at the moment of collection into a database that is linked to a digital online community map. For example, they can track each child born in their colony and record bi-weekly updates about vaccination statistics by sending an SMS text from their cell phone directly to a database. Map Your World automatically links this data to a map, hand drawn by the children, that is overlaid to actual GPS coordinates. The live online map will show them which children need polio vaccination each month and where those children live, so they can target their outreach campaigns and make sure those children get to the polio booth. Map Your World also allows them to print out evidence of the impact they have made.

To learn more, visit:

Development Issues

Children, Health.

Key Points

Approximately 40% of children had visited the vaccination centre prior to the launch of the programme. That has risen to 80%, and activists are hoping to get close to 100% vaccine-uptake rates in the years to come.

The short version of the film premiered at a TEDx event in April 2012. The feature film was part of the 2011 Sundance Documentary Edit and Story Lab at the Sundance Resort.

Partners

Independent Television Service (ITVS), Sundance Institute, Skoll Foundation, the Fledgling Fund, The Global Fund for Children, The Greenwall Foundation.

Sources

VaccinesToday, August 9 2012, and The Revolutionary Optimists website, August 9 2012 and January 31 2019.