Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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My Himachal Immunisation Initiative

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My Himachal is a United-States-based non-political, non-religious organisation made up of people of Himachal origin (Himachal Pradesh is a state in India) and friends of Himachal Pradesh worldwide. This Non-Resident Indian (NRI) group has, every year since 2005, offered an immunisation programme within several remote villages in Kulla valley (in Himachal Pradesh), using research to understand the health needs in these areas - as well as entertaining-yet-educational activities like games, street theatre, and dance - to mobilise community members to vaccinate their children.
Communication Strategies
As part of this initiative, organisers work with the Lady Willingdon Hospital/Jibhi Clinic to vaccinate children against illnesses such as Measles, Mumps, and Rubella (MMR) and Hepatitis B, to provide Vitamin A and zinc supplements, and to undertake health surveys that involve assessing the diet/nutrition of local children and measuring their weight and height. Printed awareness literature is handed out to inform parents about the purpose of these immunisation and health care/research approaches.

A central strategy at these events involves the use of street theatre ("Kala Jatha"), with performances on health issues such as nutrition and alcoholism held; the goal is to creative a festive atmosphere for promoting health. In addition, a local non-governmental organisation (NGO) called SAHARA performs at these vaccination events, using humour and music to promote health messages. The leader of My Himachal comments that this group's Kala Jatha theatre "is very popular and the skits elicit a lot of laughter. Some of the older village men join in with dancing. At the end of the street theater, more music is performed. Villagers do the local Himachal Pradesh dance, called a Nati, with members of our Health Mela team joining in to form a large circle dance. The mood is very joyous and festive and the dance seems very symbolic of our connection here, high in the mountains."

While the children are waiting for care (immunisation), games are played - with winners receiving prizes of a toothbrush and toothpaste (in an effort to encourage good dental hygiene).
Development Issues

Immunisation and Vaccines, Health, Nutrition, Children.

Key Points
Many of the villages that My Himachal visits are difficult for medical practitioners to reach. For example, the village of Sajwaar is at 9,000 feet elevation, and can only be accessed by a 3-hour hike from paved roads. Dr. Kaaren Mathias explains that "We realised that the best way to reach remote villages was to hike up to them. It's usually pretty difficult for a mother to bring a few children down to our Jibhi clinic."

As part of the June 2007 health mela (health camp) sponsored by My Himichal, a total of 249 children were examined in a 4-day period. Follow-up visits to the same 5 villages were scheduled take place in July and September of that year. Organisers found upon their initial visit that 85% of village children were suffering from malnutrition; refinement of the survey data showed that girls were suffering at a 90% rate.
Teaser Image
http://www.himachal.us/wp-content/uploads/2007/07/imgp1703.thumbnail.JPG