Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Learn to Learn - Aprende a Aprender

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The programme Learn to Learn, developed by Colombia-based CINDE, is the result of a process of research and development that aims to contribute to improving the quality of education in preschool and elementary school, encouraging the children through cognitive games. The programme is a playing-teaching strategy which uses educational games (problem solving) to improve the quality of children’s education by strengthening their thinking abilities. The programme also seeks to develop teaching skills for teachers to implement the proposed methodologies. It was developed with the financial support of the Genesis Foundation and the Colombian Presidential Agency for International Cooperation and has the endorsement of Medellín’s Municipal Secretary of Education.

Communication Strategies

The programme uses toys and cognitive games oriented towards problem solving in both a virtual and a physical environment. One is the game called "Magic Land", through which children strengthen their cognitive skills during play using information and communication technology (ICT) - playing while teachers access an assessment system and monitor each child's performance in terms of development of their thinking skills. Through the tool, the teacher identifies the level of cognitive development of children. Teachers then generate reports for individual, group, and institutional guidance to teachers on the type of games needed to reinforce individual and group learning for those cognitive processes that are difficult.

 

Teachers participate actively in face-to-face workshops where, in one of the workshops, for example, 60 teachers shared their experiences of play and how children's learning was strengthened in areas related to cognition. As part of this training theory, the practices, started in 2011 with the implementation of games in the classroom curriculum, are articulated within and between different geographical and thematic areas. In 2013, plans include continuing with this experience of practice and sharing results, accompanied by the CINDE professional team, and then, later, beginning the process of multiplication of the practices to fellow teachers from the same institutions.

 

Implementation of a virtual training platform for teachers is planned, so that teachers not only regionally, but also nationally and internationally, can access the training processes to implement the strategy in their classrooms.

Development Issues

Early childhood education.

Key Points

The programme takes place in educational institutions of Medellin, Colombia, which began the process in May 2011. Six teachers of the following institutions - Samuel Barnett, Lola Gonzalez, Carlos Ortiz Vieco, Normal Superior de Medellín, José Celestino Mutis, La Libertad, and the Swallows Foundation - have been actively participating in a diploma-based training process, focused on strengthening thinking skills in children who are in preschool and elementary school.

Partners

Genesis Foundation, Colombian Presidential Agency for International Cooperation, Medellín’s Municipal Secretary of Education, Presidential Agency for International Cooperation of Colombia (APC) (in 2012).

Sources

CINDI website, February 4 2013.