Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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kidsRgreen

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This web-based initiative is designed to facilitate the environmental education of children in India. It has been developed by the Centre for Environment Education (CEE), a national institute creating programmes and materials meant to improve public awareness and understanding of environmental issues, with a view to promoting the conservation and wise use of nature and natural resources. The purpose of KidsRgreen is to facilitate and support learning about the environment, and for the environment by taking children beyond the classroom and textbooks.
Communication Strategies

kidsRgreen is an interactive website for children who love exploring and enquiring about the world around them. The internet is used here as a platform to engage children while educating them about environmental issues. CEE encourages a hands-on approach in order not only to inform children, but to encourage them to become passionate about environmental issues and action.

Specifically, Spaceship Earth is a regular feature in every issue of the monthly e-magazine. Each one examines an interesting aspect of our planet earth, supporting key points with colourful illustrations designed to help young readers explore different environments, plant and animal life, and systems that support the rich life on earth. In the Green Games section, children can play games that are designed not just to challenge skills and abilities but get one thinking, at the end conveying an environmental message. The Let's Do It! section offers do-it-yourself activity ideas that children can implement on their own, or with friends. For example, in light of the fact that the year 2008 has been declared the Year of the Frog (to raise awareness about this threatened species), children can learn how to make an origami frog in order to draw attention to these endangered creatures and spread the word about climate change. The Celebrate a Day section has a calendar of environmentally significant days, giving a brief history or background of why the day is observed, including some ideas for activities designed to help children observe these days - in school or with family and friends. The Krg Club is a forum where children can share poems, paintings, and thoughts on the environment. It is a chance to let other children in the world know more about oneself and what one does to improve the environment. The Green Gifts section gives children a chance to select designs for personalised stationery like letterheads, visiting cards, and bookmarks.

Development Issues

Environment, Education, Children.

Key Points

kidsRgreen was named a finalist in the 2008 Stockholm Challenge.

Sources

Email from Pankaj Gorana to The Communication Initiative on September 17 2007; and
kidsRgreen website.

Teaser Image
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