Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Iodine Deficiency Disorders (IDD) Control Project

0 comments
Managed by the United Nations Children's Fund (UNICEF)-Jakarta, this project was designed to fight malnutrition, especially among women before and during pregnancy and young children by helping achieve universal salt iodisation (USI) in Indonesia by the year 2000. Key communication-related components of the effort included: developing communication and education strategies for raising popular awareness about iodine deficiency disorders (IDD), mobilising appropriate retail and consumer action, and promoting private sector participation.
Communication Strategies

Most accurately described as a programme of multiple activities than one of focused intervention, the project emphasis was on facilitating commitment, attitude change, and capacity-building. Working mainly at national level with central policy and programme bodies and organisations, principal strategies for the project included:

  • supporting development of a national industry standard for salt;
  • creating formal and informal salt monitoring systems, including development and promotion of salt testing kits for use by schools and communities;
  • assessing capacities/technologies of salt producers;
  • introducing knowledge of IDD and USI at grass-roots levels, especially through schools - The "Smart Salt for Smart Children" concept was used to link iodised salt and development of children's intelligence. Also, organisers connected the Indonesia Teachers Association (PGRI) in a partnership with the Ministry of Education, at both national and provincial levels, to integrate IDD/USI messages into regular teacher training activities; and
  • facilitating coordination and knowledge of local/national salt committees.
Development Issues

Nutrition.

Key Points

According to organisers, between 1990 and 1994: 14% of Indonesia's infants were born with low birth weight; 35% of those under the age of 5 were moderately to severely underweight; and 32% under age 5 suffered from protein energy malnutrition.

Sources

Canadian International Development Agency (CIDA) website and UNICEF Indonesia website - both accessed on February 9 2011. Image credit: Josh Estey

Teaser Image
http://www.comminit.com/files/UNICEF_Indonesia_1_06010401_Josh_Estey.jpg