Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Floating Education and Health Centre Bangladesh

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During the monsoon season (June to October), in some flood-prone communities in Bangladesh, children cannot attend school, and communities cannot access healthcare facilities when their villages are cut off from mainland services by flooding. Two "floating schools" on river boats are being supplied to teach children ages 6-14 and to offer reproductive health services, as well as deliver information through drama and the screening of documentary videos on rights.

Communication Strategies

Through a December 2012 baseline survey, findings were gathered on the following in order to establish community needs: socio demographic profile; education (child enrolment, quality and success, challenges and expectation); health (awareness, behaviour, and challenges for accessing health services); livelihood (household asset, skills, income and expenditure, liabilities); governance (perception, decisionmaking process of local government, and access to services); empowerment (family level, social or institutional affiliation, and role); and child rights (awareness/knowledge on child rights and child protection).

 

Among the report's recommendations are the following:

  • "Individual, family community level awareness initiatives are needed on education, health and good governance.
  • Community people should be made aware of the structure, functions and services of Union Parishad [the smallest rural administrative and local government units in Bangladesh].
  • Child and Family friendly education and health facilities should be provided to ensure better access for people and to strengthen their education and health rights.
  • For women’s empowerment, besides working with women special measures should be taken to work with male family members to make them aware of women’s empowerment issues.
  • Community based groups should be formed in the areas of education, health and livelihood."

 

The project, at the time of this posting, involved 32 local primary school teachers, 15 local (Upazila Level) government officials, 14 local representatives of government, 15 volunteers, a parents' group, and management committees from 4 local villages.

 

Community awareness activities include: folk songs; drama, through a contracted drama team; community meetings in 15 villages, and documentary film viewings for awareness on health, education, and rights issues, the latter two organised by a community facilitator, volunteers, and a social communicator, based on the different issues in question.

 

In the evenings, the floating schools act as a community resource centre serving 150,000 members of the population with health and social awareness programmes to improve their health-seeking behaviour and to encourage them to practise their human rights and access government services. Nearly half of the population in the programme area is now aware of their rights and entitlements thanks to the documentary films shown from the boats for people to watch from the banks, according to the project website.

 

Outputs of these events, according to a project report, include:

  • "[I]ncreased birth registration of child
  • Reduced unsocial activities
  • Ensured health check-up of mother and child
  • Reduced drop out and absent of student
  • [I]ncreased involvement of community people to social development issues."
Development Issues

Education, Children, Health, Rights

Partners

People Oriented Program Implementation, Big Lottery Fund

Sources

Floating Education website, January 26 2015.