Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Empower

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Empower, established in 1991, is a non-profit organisation working in the Southern Districts of Tamil Nadu, India. The organisation's mission is to "facilitate the community to gain control over their lives by nurturing their innate capacities to make their own choices." The organisation aims to empower marginalised communities such as women, children, and youth of socially and economically disadvantaged communities. It aims to promote women's rights and campaign against violence against women and children; prevent the spread of sexually transmitted infections (STIs) and HIV/AIDS and enhance reproductive rights and impart health education. Empower also aims to impart consumer awareness education, to work on civic and environmental issues affecting the people through research and social action, and promote science and technology to improve the quality of life.
Communication Strategies

Empower is engaged in a wide range of programmes and activities to achieve these goals.

  • STI/HIV/AIDS Intervention among the Urban Backward Settlements - aimed to minimise the spread of STIs and /HIV/AIDS among the slum population of Tuticorin through peer development. Using behaviour change communication (BCC) strategies, peer education, quality care, condom promotion, and advocacy, the project aimed to increase knowledge; promote safe sex practices and increase condom usage; and sensitise the community on issues related to HIV/AIDS to reduce stigma and discrimination.
  • Short Stay Home for Women in Distress - working in collaboration with the District Administration and Police Department of the Southern Districts of Tuticorin, other voluntary organisations, and women's groups, the programme developed activities for women and children who were abused. This included providing temporary shelter; offering counselling and training in life skills, and providing phone-line counselling for women in distress.
  • Reproductive and Child Health - aimed to promote reproductive and child health among the slum population of Threspuram fishing community through couple birth control counselling, promoting immunisation of children, and promoting behaviour change to encourage people to seek medical treatment for STIs. According to the Empower website, this project enabled community participation in the delivery of certain basic services. Sensitisation training of community leaders resulted in them raising their voice against bribery, discrimination and indifference of the health staff.
  • School AIDS Education Programme - using teachers as trainers/counsellors, peer education, Life Skills education and a classroom question box, the programme was developed to minimise the risk of HIV/AIDS and to provide life skills for students in Tamil Nadu. Teachers and peer educators are expected to conduct the sessions in the classroom environment following the training manual 'Learning for Life' .The programme aimed to increase the level of involvement and participation of officials at all levels for School AIDS Education Program; sensitise parents through Parent Teachers' Association; and promote and sustain the peer education process among 9th and 11th standard students for behaviour change communication.
  • Information, Education, and Communication (IEC) on Integrated Sanitation Programme - IEC activities in the Municipalities of Tuticorin and Kovilpatti to promote the utility of the Integrated Sanitation Complex in each of them. The main intended audience group is the women and beneficiaries living around the sanitary complex. The key messages of the IEC materials were hygiene, water borne diseases, advantages of using the toilets, etc.
  • Strengthening Breastfeeding at the Grassroots Level in Tuticorin - Empower, with small support from the Breast Feeding Promotion Network of India conducted campaigns among child care workers and health care providers. They also published a poster and a booklet entitled 'Breastfeeding is Best.'
  • Street Play Programme - Empower conducts sensitisation and awareness building through street theatre. On average, about 4 to 6 programmes are conducted every month on STD/HIV/AIDS prevention, women's rights, child rights, environmental awareness, and issues concerning livelihoods.
Development Issues

HIV/AIDS, Women, Health, Rights, Youth, Children.

Partners

Central Social Welfare Board, Department Women and Child Development, Government of India; Tamilnadu State AIDS Control Society (TANSACS), Chennai; AIDS Prevention and Control Project (APAC- VHS), Chennai; Family Planning Association of India (FPAI), Madurai Branch; Tamilnadu Urban Development Project -II (TNUDP), Chennai; National Child Labour Project (NCLP), Tuticorin District Administration.

Sources

Empower website, May 11 2006 and October 21 2010.

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