Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Early Childhood Centres

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The main objective of this programme is to promote healthy growth and development among vulnerable children in Buenos Aires, Argentina. Participating children range from age 45 days to 4 years of age.

Communication Strategies

The programme proposes to:

  • Create an appropriate space for the early stimulation of children age 45 days to 2 years old and for 3 and 4 year old children to acquire good habits and education;
  • Provide the basic elements to satisfy the physiological and affective needs as well as the psycho-motor, play, recreation, and socialisation skills for healthy childhood development;
  • Strengthen the ties between children and their parents;
  • Create a consciousness about the importance of early education to a human being’s development;
  • Partner with parents and work with families to improve children's upbringing.

The programme uses games, physical exercise, and play activities to promote early stimulation which favours the complete development of the child.
 
The programme trains families through workshops that offer information to improve their childrearing skills. The participatory workshops address different themes: maternal health during pregnancy; sexual and reproductive health; responsible paternity; the importance of breastfeeding, nutrition, early stimulation, detection and treatment of health-related issues, and social integration for boys and girls; the prevention of domestic accidents; and efficient parenting guidelines, among others.

Development Issues

Early childhood development, education, nutrition, healthcare.

Key Points

The programme also provides nutritional support with breakfasts, lunches, and snacks for girls and boys who attend the centres daily. The purpose is to guarantee adequate food and nutrition for good development. The programme also follows up on healthcare issues, facilitating the obligatory annual check-ups and vaccinations for each age group.
 
Currently, 3,600 children attend the Early Childhood Centres daily where they receive holistic care. The programme is supported by the ALAS Foundation which helps monitor and supervise the programme itself and disseminates information about progress and results in all forums and environments in which the Foundation operates.

Partners

ALAS Foundation

Sources