Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Digital StudyHall (DSH)

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Digital StudyHall (DSH) is a project which uses information and communication technology (ICT) to improve quality and accessibility of education in rural and slum schools in India. DSH provides digitally recorded classes by selected grassroots teachers in an effort to create a large database which can be distributed on DVDs to schools in economically poor rural areas and in urban slums. Each school in the project is given at least a TV and a DVD player (many schools also need a big lead-acid battery and a DC-to-AC inverter for dealing with intermittent electricity).

Communication Strategies

DHS describes their paedagogical strategies as follows:

"Because students cannot learn by just watching these DVDs on TV, a teacher (or a 'mediator') is placed in between the students and the TV to facilitate learning. This is called “mediation-based pedagogy”. The mediator periodically stops the DVD and engages the students in various activities (asking questions, board work, role playing, etc.) based on content on the DVD.

 

Through this method, the students learn from better skilled and more knowledgeable teachers and the mediator teachers are also trained. The mediator teachers learn the best and appropriate pedagogies and content of subjects with first-hand experiences ('learning by doing').

 

'Learning by doing' is ...[a way] to absorb skills and knowledge. This approach of mediator-based pedagogy also has an advantage over short traditional training sessions because, in a short training session, [a] topic has to be kept at an abstract level due to time constraints, and, as [a] result, it is not always clear how such abstract principles should relate to daily topics. This is not the case for mediation-based pedagogy.

 

Another method used in this project is 'peer-mediation' where the brightest students are recruited to serve as mediators in case of teacher absences, which can be frequent in poorer areas. These student mediators appear to display a high degree of responsibility and enthusiasm when they are put in charge."

 

From the website, regarding rights to use of the content: "The content is owned by the non-profit Digital StudyHall Foundation. We'd like to think of the content as air: it's freely accessible by anyone. In general, we place the fewest possible restrictions on usage of the content in the repository: the content is free for all "reasonable" uses, including modifications and commercial uses. It would be nice if you credit the Digital StudyHall."

Development Issues

Education.

Key Points

According to DHS, one of the biggest challenges for schools in rural areas and slums is the shortage of qualified teachers. Government village schools may have 200-500 students with fewer than half a dozen teachers working, and these teachers may not be well-qualified to teach many of the subjects that they are required to instruct.

 

From the launch of DSH in 2005 to 2008, about 30 schools were covered in the pilot “hubs” in Lucknow, Kolkata, Pune, and Dhaka. The database has grown to contain over 2,500 recordings of lessons in English, math, and science; the materials are available in Hindi, Bengali, Kannada, Marathi, Tamil, and English. In addition, there are 1,500 additional videos of other materials such as stories, special science and history topics, and training sessions (as of March 2013). As of spring of 2011, DSH was running pilot "hubs" in cities in India, Pakistan, and Nepal.

 

In an evaluation, observed effects of the teaching materials and methods include a rise of student test scores in participating schools, improvements in subject matter knowledge and paedagogical skills of local teachers, and increased student participation.

 

DSH was recognised with the 2007 ACM Eugene Lawler Award for Humanitarian Contributions within Computer Science and Informatics and the top prize in the education category of the 2008 Tech Awards by the Tech Museum of Innovation. In order to maximise the benefit of the technology, the same approach is also being applied to agriculture extension work (Digital Green) and the awareness campaign for rural healthcare (Digital Polyclinic).

Partners

Click here for a list of partners.

Sources

News on ICT in Education e-newsletter from the ICT in Education website, March 22 2013.