Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Dekho Bolo Roko

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From blogger Rana Tassawar Ali, May 30 2014 - Dekho Bolo Roko is a message, a message against child marriage. Pakistan faces an inherent social problem that is now a clinical or health problem. In Pakistan, according to a survey, more than 25 percent of girls marry before they reach 18 years of age. The marriages of child brides are common practices in rural and slum areas of Pakistan.

The Rutgers WPF is an organization in Pakistan working to stop poor practices that lead to problems in reproductive health. The Rutgers WPF launched a campaign, Dekho Bolo Roko, which means look, speak against and stop this bad practice. The purpose of the campaign is that Pakistan should become a child-marriage-free country, so that children live healthy lives and girls enjoy their rights fully. The campaign messages reflect the fact that the young age of children being married is traditional in Pakistan, but the wedding of a child has consequences on her health that are very prolonged. In Pakistan, where, in many cases, girls are sold to men of an older age, a girl will likely be faced with different health problems her whole life. In the effort for ending this tradition, Rutgers WPF gathered organizations to work collectively on an important piece of legislation: the Sindh Marriages Restraint Bill 2013, approved by the Sindh parliament. Now the organization is working for the same legislation throughout the whole country. This bill is the first document to declare child marriage as a criminal act.

The law needs to be implemented to protect girls from child marriages, which it could do better if the law were expanded. The impact of the law should be identical to the effect of the Rutgers WPF campaign Dekho Bolo Roko, in that people pledge that they will not marry their children before 18 years of age. The real positive long-term effect of the act should be on children’s health and development. In order to enhance the law’s effectiveness, the capacity and sensitization of police and local authorities should be the priority of the government and civil society. It is a healthy sign that people of Pakistan are pledging through Dekho Bolo Roko cards, thus showing their commitment to stopping child marriages. The change in mindset and people’s interest and organizational commitment may prove that soon Pakistan will be a child-marriage-free country, and children will no longer be considered eligible for marriage.