Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Communicate to Vaccinate (COMMVAC)

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"Effective communication has the potential to improve childhood vaccination uptake, address partial immunisation, further strengthen routine immunisation services, and increase the use of new and underused vaccines..."

COMMVAC is a multi-partner research project that aims to build research evidence for improving communication about childhood vaccinations with parents and communities in low- and middle-income countries (LMICs). The premise of this project is that effective provider-parent communication can improve childhood vaccination uptake and strengthen immunisation services in LMICs. However, according to organisers, building capacity to improve communication strategies has been neglected. Also, rigorous research exists but is not readily found or applicable to LMICs, making it difficult for policymakers to use it to inform vaccination policies and practice.

Communication Strategies

This project combines evidence mapping, conceptual and taxonomy development, priority setting, systematic reviews, and knowledge transfer. It will build and share concepts, terms, evidence, and resources to aid the development of communication strategies for effective vaccination programmes in LMICs. Specifically, COMMVAC is a mixed methods study with six sub-studies:

  1. COMMVAC developed a systematic map of provider-parent communication interventions for childhood vaccinations by screening and extracting data from relevant literature. (In the context of childhood vaccination policy and programmes, communication strategies may encompass a variety of interventions, such as: public information campaigns, education strategies that are tailored to local cultures or accessible to those with low health literacy, efforts to address missed vaccinations with reminder systems, efforts to give parents the information to assess and manage side effects, and efforts to involve community members in planning and evaluating programmes.) The detailed map scopes features of communication interventions for vaccination (e.g., purpose, format, and delivery mode) linked to identified communication barriers.
  2. This map informed the development of a taxonomy of interventions to improve communication about childhood vaccination [PDF]. The taxonomy has been informed by known barriers to improving communication for vaccination as well as the studies identified in sub-study one. COMMVAC will refine the taxonomy through discussions with communication and vaccination experts and potential users from a range of settings.
  3. The taxonomy will be populated with trial citations to create an evidence map, which will also identify how evidence is linked to communication barriers regarding vaccination. A report will be presented on levels of available evidence, followed by deliberative forums held in person and online to provide feedback on taxonomy and identify high-priority topics for systematic reviews.
  4. COMMVAC has produced these systematic reviews of the effects of high-priority interventions with high relevance to LMICs:
  5. Evidence from the systematic reviews will be translated into accessible formats and messages for dissemination to LMICs. This will involve producing "evidence bulletins" that will include: key findings, an assessment of the confidence that can be placed in these findings, and a discussion of key implementation issues, such as applicability in LMICs, equity impacts, and monitoring needs. The bulletins will be disseminated through networks such as the Vaccines for Africa initiative and the International Union for Health Promotion and Education (IUHPE).
Development Issues

Immunisation and Vaccines.

Key Points

According to organisers, efforts to improve vaccination coverage in LMICs are central to meeting the Millennium Development Goal (MDG) of reducing child mortality. "While many of the vaccines needed to save children's lives already exist, improvements in coverage will depend in part on more effective communication between healthcare providers and the parents and caregivers of children."

Partners

Centre for Health Communication and Participation, Norwegian Knowledge Centre for the Health Services (NOKC), Swiss Tropical and Public Health Institute (STI), University of Cape Town (UCT), and The International Union for Health Promotion and Education (IUHPE). COMMVAC is funded by the Research Council of Norway.

Sources

COMMVAC website, May 22 2012 and January 22 2014; "'Communicate to Vaccinate' (COMMVAC): Building Evidence for Improving Communication about Childhood Vaccinations in Low- and Middle-income Countries - Protocol for a Programme of Research" [PDF], by Simon Lewin, Sophie Hill, Leyla H. Abdullahi, Sara Bensaude de Castro Freire, Xavier Bosch-Capblanch, Claire Glenton, Gregory D. Hussey, Catherine M. Jones, Jessica Kaufman, Vivian Lin, Hassan Mahomed, Linda Rhoda, Priscilla Robinson, Zainab Waggie, Natalie Willis, and Charles S. Wiysonge, Implementation Science 2011, 6:125.