Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Behavior Change Interventions to Address Unhealthy Food Consumption: A Scoping Review

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Affiliation

Johns Hopkins Bloomberg School of Public Health (Kachwaha); International Food Policy Research Institute, or IFPRI (Kim, Menon); Aga Khan University (Das); International Centre for Diarrhoeal Disease Research (Rasheed); Indian Council of Medical Research-National Institute of Nutrition (Gavaravarapu); Helen Keller International (Rana)

Date
Summary

"A landscape of the BCI [behaviour change intervention] evidence on unhealthy food consumption is needed to adapt and develop best approaches to address this growing public health and nutrition challenge."

Low- and middle-income countries (LMICs) not only have high burdens of malnutrition but are experiencing a shift away from traditional diets toward energy-dense, nutrient-poor diets, and processed and ultraprocessed foods (high in saturated fats, salt, and sugar). Addressing unhealthy food consumption is distinct from promoting healthy food choice alone in that it requires deterring negative behaviours (often easy, convenient, and appealing) and promoting adoption of positive ones (which may be less tasty or satisfactory). Behaviour change strategies are used to discourage unhealthy food consumption and promote healthy food choices employing techniques such as nutrition education, goal setting, self-monitoring, and provision of feedback and support. This scoping review examines the existing evidence on behaviour change interventions (BCIs) to address unhealthy food consumption.

For the scoping review, unhealthy foods were operationally defined as specific foods/beverages, such as sugar-sweetened beverages (SSBs), sweets, processed meat, refined grains, deep-fried foods, added salt, and added sugar, and nutrients, such as saturated and trans-fat and cholesterol. Diets characterised by high levels of these foods and low in whole grains, fruit, and vegetables are considered unhealthy.

Through a systematic search of 3 databases conducted in December 2022, 2,730 records were retrieved, and 145 studies met the eligibility criteria for review. Most studies were randomised controlled trials (n = 93, 64.1%); 48 studies (33.1%) used quasi-experimental designs, and 4 studies (2.8%) used mixed methods. Only 19% of the studies (n=28) were from LMICs. The key priority group for most BCIs was adults 20 years or older (n=79). Interventions were conducted across 7 types of settings: schools (n=52), digital (n=30), community (n=28), home (n=14), health facility (n=12), worksite (n=6), and market (n=3).

There were 4 mutually inclusive intervention types. Most involved information, education, and communication (IEC) (n=141), such as 105 interventions that provided individual or group counseling, 65 that provided messages or information, and 8 that used mass media. Other interventions were food/beverage substitution (n=10), interactive games (n=7), and labeling/warnings at point of purchase (n=3). Drivers of food choice behaviours - e.g., knowledge, attitudes, and beliefs; motivation and expectancies; and self-efficacy - were reported in 43% of studies. The fact that less than half of the published literature reported on intermediary drivers of unhealthy food choices and consumption behaviour limits the understanding of how impacts on behaviour change were/were not achieved.

Mixed results were observed for reported impacts of BCIs on unhealthy food consumption outcomes. More than half of the studies (among those who measured these outcomes) reported impacts in reducing the consumption of saturated fat (76%), added table salt (59%), SSBs (58%), and packaged salty snacks/fast food (54%). Null impacts were reported for most studies targeting processed meat (73%) and sweets (54%). For the 3 most common outcomes (SSBs n = 74, packaged snacks n = 61, and sweets n = 43), higher proportion of interventions that were designed to reach adults reported impacts compared with those reaching out to young children or older children/adolescents. Potential reasons why interventions geared toward adults may have been more successful include greater cognitive ability, risk perceptions, motivation to change behaviours, and self-efficacy as compared with children.

In addition, more studies that applied counseling and multiple IEC component interventions (counseling, information, and/or mass media) reported positive impacts compared with those providing information alone. Approximately 60%-80% of multicomponent IEC interventions reported impacts on consumption of SSBs, packaged salty snacks and fast food, and sweets, compared with interventions with information only.

Interpretation of the findings was complicated by the lack of comparability in interventions, evaluation designs, outcome measures of unhealthy food consumption, duration of interventions, and study contexts.

The researchers suggest that future studies should invest in critical yet under-represented regions, examine behavioural determinants of unhealthy food consumption and the sustainability of behaviour change, and conduct further analysis of effectiveness from experimental studies.

Source

Current Developments in Nutrition 8 (2024) 102104. https://doi.org/10.1016/j.cdnut.2024.102104. Image credit: Don Hamilton for USDA via Flickr (public domain)