AMREF Behaviour Change Communication Toolkit

According to the publishers of this toolkit, the African Medical and Research Foundation (AMREF), many behaviour change communication (BCC) programmes do not bring about meaningful behaviour change due to the fact that programmes inadequately address HIV and AIDS crosscutting issues. In response to this, they developed this Behaviour Change Communication Toolkit which "addresses the HIV and AIDS crosscutting issues of gender inequalities, legal and human rights violations, harmful norms and cultural practices, stigma and discrimination alongside providing accurate information on HIV and AIDS including services and commodities."
The toolkit comprises of a BCC strategy document, a facilitator's manual, and a participant’s manual. The BBC strategy outlined in the strategy document is in line with the current Kenya National Strategic Plan on HIV/AIDS and is structured to "reflect the need to focus on community level mobilisation, action, and transformation for an AIDS-competent society and mainstreaming crosscutting issues such as gender and poverty." To complement the BCC strategy document, the facilitator and participant manuals seek to help operationalise key aspects of the HIV and AIDS BCC strategy. Overall the toolkit is designed to "equip CBOs with knowledge and skills to mobilise and facilitate communities to analyze and respond to HIV and AIDS crosscutting issues. The toolkit is designed to help users develop, implement and evaluate communication programmes for HIV and AIDS behaviour change tailored to communities in which they live or work."
The toolkit was developed through a consultative process based on a training needs assessment of civil society organisation (CSO) partner agencies, AMREF Maanisha Project implementing teams, BCC practitioners from partner HIV and AIDS programmes, and a literature review of existing BCC documents. It is designed for change agents working in HIV and AIDS programmes who are working towards reducing new HIV infections and improving care and support to persons living with HIV and their families in Kenya.
Click here to download "HIV and AIDS Behaviour Change Communications Change Strategy 2011 - 2014."Click here to download "HIV and AIDS Behaviour Change Communications Change - A Facilitator's Manual for Community Empowerment and Social Mobilisation." Click here to download "HIV and AIDS Behaviour Change Communications Change Participants - A Participant's Manual for Community Empowerment and Social Mobilisation".