Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Aflatoun (Child Savings International)

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By teaching basic social and financial skills, and providing children with practical experience, Aflatoun seeks to harness the early period in a child’s life for exploration, learning, and character development through a social and financial education programme. Its five core elements are:

  • Personal Understanding and Exploration
  • Rights and Responsibilities  
  • Savings and Spending
  • Planning and Budgeting
  • Social and Financial Enterprise
Communication Strategies

Aflatoun is a network of partner organisations with a shared mission. The "core objective and key goal is to become the social and financial education programme of choice globally." The work of scaling the programme for international partnership has meant developing the following:

 

  • "Balanced child social and financial education curricula
  • High quality programme with a recognisable brand
  • Global network with a mixed group of partners
  • Scalable for greater reach in countries wherever the programme is delivered
  • Cost effective using economies of scale, both locally and at the secretariat level
  • Easily implementable with low technical barriers to entry
  • UN [United Nations] Convention on the Rights of the Child based and in support of the Millennium Development Goals"

 

 

Click here to access the Aflatoun programme. As stated on the website: "Aflatoun’s curriculum contains both social and financial themes. Children learn about themselves, children’s rights, how to save, basic financial concepts, and enterprise.

 

 

The teaching principle used in Aflatoun’s programme is called child-centred learning. Children are given space to express themselves, to act on their own, and to solve practical problems together.

 

They act in these situations according to the Aflatoun motto 'Explore, Think, Investigate and Act'. Methods of learning include story telling, song, drama and dance, games, savings clubs, financial enterprises and community improvement activities.

 

The curriculum itself was refined over 17 years of action research in India, followed by 10 pilot projects around the world. It has been adapted to be appropriate for children in different regions and of different ages, and to be taught both in classrooms and out of school. Aflatoun partners have translated the curriculum into over 30 languages and have contextualized it for over 60 countries."

 

There are three types of materials available:

  • The Formal Primary Curriculum: Workbooks for children from ages six to fourteen.
  • The Non-Formal Education: A single resource manual for facilitators to use with children in need of special protection and children in non-formal settings.
  • Aflateen: A curriculum for older teenagers/young adults, piloted in 2011, designed for educators, facilitators, or youth peer-to-peer mentors.
Development Issues

Education, Children, Rights

Key Points

Aflatoun started in Mumbai, India, in 1991, as an action research project by academics from the Tata School of Social Studies. In 1993, the programme responded to inter-ethnic riots by focusing on combating prejudice and discrimination through rights education. Expansion out of the city and into rural areas led to harnessing the energy and creativity of entrepreneurial children at home to keep them from seeking street work in cities. This included developing savings groups, a defining programme feature since 2001.

 

In 2005, Aflatoun incorporated in Amsterdam, the Netherlands. To test whether the programme would work outside India, organisations in ten countries launched the programme. Once the Aflatoun programme model was developed, a “Campaign for Social and Financial Education” was launched in March 2008 by Princess Maxima of the Netherlands. The campaign’s goals were to reach one million children in 75 countries within three years.

 

In 2011, Aflatoun broadened its curriculum offering by providing a programme for youth called Aflateen, tailored specifically for youth. Looking at themes such as identity and finance, young people develop financial knowledge by incorporating practical activities, including savings clubs, enterprise creation, and community activities.

 

Having reached its campaign goal of one million children, Aflatoun announced that its new strategic goal would be: 10 million children reached by 2015.