Child rights action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Ab Shasan Humro Hoi

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This grassroots comics campaign on children's participation in local governance was organised in December 2009 by World Comics India in collaboration with Adithi-Plan. As part of Ab Shasan Humro Hoi, children produced more than 300 comics on various issues, such as clean water, the environment, road construction, child marriage, etc., and distributed them in villages, slums, and in the town of Muzaffarpur, Bihar, India. By taking their visual stories to the streets, the children sought to rally for their rights - reaching out to local governance (ward members, the village Mukhiya, the Sarpanch - democratically elected head of a village level statutory institution of local self-government called the Gram (village) Panchayat - and to schoolteachers and parents.
Communication Strategies

World Comics India has created a methodology - the "grassroots comics campaign" - that it has applied to several social change efforts (click here for other examples). As World Comics India's founder, Sharad Sharma, explains in his Grassroots Comics Campaign Manual, grassroots comics are comics which are not prepared by professional artists, but by socially aware people themselves, based on their own views. The idea is that people can tell their own stories using the comics format, i.e. storytelling with a combination of images and texts. Through a series of workshops, ordinary people learn that "making grassroots comics is relatively easy and does not require heavy duty technical expertise of any kind. All one needs is a story, paper, pen and access to photocopying."

Recognising the power of being able to share their views with other people, comic drawers like the children participating in Ab Shasan Humro Hoi prepare black-and-white comics for distribution at a local level. After photocopying, the grassroots comics are pasted up in places where people gather leisurely, and in schools, at bus stops, in shops and offices, on notice boards, and even on electricity poles. "Only when the comics are distributed in the society, they make an impact. People become informed of new ways of thinking, and at best, the messages in the comics create local debate." There is also an experience of rallying - as is best communicated by viewing the series of photos available here - whereby children march with their comics on the streets and spark debate. As Sharma explains, "The close connection is the most important point here. The readers and the people who have made the comics are not very different from each other. Common people of the society, who feel strongly about some issues, prepare the campaign material themselves, instead of getting them done by an artist from the capital or abroad [the material produced will often lack a local touch, local language, and local culture]. One of the most important things...is the fact that when a wallposter comic is on view, not only a message is conveyed, but also debate takes place."

In short, "Grassroots comics help local people to bring forward their own issues and experiences by framing them in a visual story. Once the technique of making comics is understood by people, then they can prepare comics on almost any issue in a very short time."

Development Issues

Children, Governance.

Key Points

After viewing and discussing with children the comics they produced as part of Ab Shasan Humro Hoi, the Village Head sanctioned 2 hand pumps when children reported a water scarcity problem in school and village. Sharma shares another example of impact: Rinku studies in Class 8 and was quite angry at the garbage lying next to her classroom. She drew a comic and sent it to her ward member and soon the school compound was cleaned. Here is a summary of the text of her 8-page comic "My Beautiful School" (see above for an image of the comic): "People are annoyed by the stench that surrounds an otherwise beautiful school. The children go about complaining to people but not many show concern. A teacher understands the gravity of the situation and complains to the ward member. The ward member gets the school cleaned immediately. Further dumping in the area is also stopped. The children noticing the clean unused space now decide to plant trees there. The school that once smelt foul now looks very beautiful and it even has a pretty garden in its backyard."

Partners

World Comics India and Adithi-Plan.

Sources

OURMEDIA-L listserv, December 28 2009; email from Sharad Sharma to The Communication Initiative on January 27 2010; and World Comics India website, January 27 2010.

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